Today’s market is highly competitive and requires a
sophisticated understanding of the mechanics of sales, marketing and branding,
and plan of implementation. Marketing managers have to
understand the essential marketing drivers in order to make sound decisions.
This program is intended as an intensive primer on the
essentials of marketing, including how to create a marketing plan and
understanding the dynamics of product and market strategy, positioning
and segmentation. In addition, delegates will get some insight on broad
strategic directions such as the changing media landscape, relationship
marketing and global marketing strategies.
- Understand the key drivers of a marketing strategy
- Acquire a good working knowledge of marketing, along with practical skills, techniques and tools to plan and implement campaigns
- Discover insights to identify, evaluate and solve problems
- Explore the importance of a marketing strategy and learn the key steps towards developing an effective marketing plan
- Understand the importance of branding and corporate identity
- Recognize the relationship between marketing and communication
- Uncover practical insight into the mechanics of advertising and the media mix
- Evaluate, understand, modify or create a marketing plan for your organization
- Best practices of a market driven business approach
- View customer relationships and diver how these relationships can be affective by the internal systems of your organization
Below is an example
of the course content. The content can be ‘tailored’ to meet the exact
requirements of the client.
Day One
Introduction to business writing
·
Grammar
used in professional business writing
·
The
documentation triangle
·
The
four stages of writing
·
The
art of good writing
Professional language
·
The
difference between U.S. and U.K. language
·
Using
simple English vocabulary for clarity
·
Removing
unnecessary words and phrases
·
Using
sentences and paragraphs
·
Punctuating
appropriately
·
Vague
or specific
·
Negative
or positive language
Building the main body
·
Making
the main purpose clear
·
Writing
concise openings
·
Writing
pro-active endings
·
Logic
and sequence
·
Correcting
poorly written letters
Day Two
E-mails
·
Appropriate
use of e-mails (when to make a telephone call instead)
·
Common
problems associated with e-mails
·
Writing
skills for drafting e-mails
·
Attaching
files to messages
·
E-mail
‘accessories’
·
E-mail
security policies
Memos
·
The
role of the internal memo
·
Writing
the text of a memo
·
Common
problems associated with memos
Faxes
·
Faxing
business correspondence
·
Using
reference numbers on documents
Referring to business correspondence by telephone
The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited. Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:
- Group discussion
- Individual and syndicate activities
- Individual and group tasks
- Case studies
- Role plays
- Audio and video evaluation
- Action planning
- Experiential learning games
- Presentations
- Assessments