Business Writing Skills

  • Overview
  • Objectives
  • Course Content
  • Methodology

Today’s market is highly competitive and requires a sophisticated understanding of the mechanics of sales, marketing and branding, and plan of implementation. Marketing managers have to understand the essential marketing drivers in order to make sound decisions.

This program is intended as an intensive primer on the essentials of marketing, including how to create a marketing plan and understanding the dynamics of product and market strategy, positioning and segmentation. In addition, delegates will get some insight on broad strategic directions such as the changing media landscape, relationship marketing and global marketing strategies.


  • Understand the key drivers of a marketing strategy
  • Acquire a good working knowledge of marketing, along with practical skills, techniques and tools to plan and implement campaigns
  • Discover insights to identify, evaluate and solve problems
  • Explore the importance of a marketing strategy and learn the key steps towards developing an effective marketing plan
  • Understand the importance of branding and corporate identity
  • Recognize the relationship between marketing and communication
  • Uncover practical insight into the mechanics of advertising and the media mix
  • Evaluate, understand, modify or create a marketing plan for your organization
  • Best practices of a market driven business approach
  • View customer relationships and diver how these relationships can be affective by the internal systems of your organization

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.


Day One

Introduction to business writing

·         Grammar used in professional business writing

·         The documentation triangle

·         The four stages of writing

·         The art of good writing

Professional language

·         The difference between U.S. and U.K. language

·         Using simple English vocabulary for clarity

·         Removing unnecessary words and phrases

·         Using sentences and paragraphs

·         Punctuating appropriately

·         Vague or specific

·         Negative or positive language

Building the main body

·         Making the main purpose clear

·         Writing concise openings

·         Writing pro-active endings

·         Logic and sequence

·         Correcting poorly written letters


Day Two


·         Appropriate use of e-mails (when to make a telephone call instead)

·         Common problems associated with e-mails

·         Writing skills for drafting e-mails

·         Attaching files to messages

·         E-mail ‘accessories’

·         E-mail security policies


·         The role of the internal memo

·         Writing the text of a memo

·         Common problems associated with memos


·         Faxing business correspondence

·         Using reference numbers on documents

Referring to business correspondence by telephone


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited. Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations
  • Assessments



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