Assertiveness Skills

  • Overview
  • Objectives
  • Course Content
  • Methodology

Being assertive is one of the most important skills that you can have. In today’s competitive environment, you need to be assertive when delegating, chairing, negotiating, motivating, selling, leading and disagreeing.

It is also important to Recognize and understand that different cultural expectations and demands place limitations and restrictions on people. This program will look at these multi-cultural implications. The trainer will aim to draw out best practices and to support and guide delegates in their aim to be more assertive.


  • Differentiate between confidence, assertiveness and aggression
  • Learn how to become confident in your own abilities and what you say
  • Explore techniques on how to enhance self-confidence in challenging situations
  • Know how to maximize personal impact when communicating with others
  • Appreciate the importance of understand the behavior of others
  • Understand the different personal blocks to being assertive
  • Discover how to calm aggressive people down and ‘turn them around’
  • Explore how to ask for what you want without feeling uncomfortable
  • Utilize methodologies for understanding your worth -- and the use of positive self-talk
  • Understand why a pleasing appearance and body language are critical for creating a strong first impression

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.


Day One

Self-confidence and assertiveness

·         What is self-confident?

·         What assertiveness and assertiveness is not!

·         Identifying and addressing your strengths and weaknesses

·         Creating positive self-talk

·         Building self-confidence and self-esteem

·         Different behavioral styles

Communicating with confidence

·         Communication

·         Body language, words and tone of voice

·         Barriers to communication and overcoming these barriers

·         Employing language that builds authority and credibility

·         Avoiding disempowering communication

·         Listening and hearing; they are not the same thing

Sounding the part

·         The importance of appearance

·         First impressions count

·         Identifying your worth

·         Sounding confident

·         Using “I” messages


Day Two

Dealing with emotions

·         Differentiate between ‘emotional’ content and ‘message’ content

·         Using emotional intelligence to influence

·         Getting ‘in touch’ with your feelings

·         Understanding how your feelings affect your behavior

·         Taking ‘control’ of your emotions

Coping techniques

·         Building rapport

·         Expressing disagreement

·         Coming to consensus


·         Understanding your Johari window

·         Give and receiving feedback assertively

·         Setting SMART goals and objectives

·         Our challenge to you


The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited. Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations
  • Assessments
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