Discover proven techniques to simplify your message, adapt to and
connect with various audiences, structure emails and letters, edit your draft,
strengthen your style and captivate your target
readers.
With so much business communication happening through writing –
from emails to reports to instant messaging – good business writing has become
a core skill for senior professionals. In this advanced course, learners will
focus on increasing familiarity with more sophisticated writing formats and
tasks. The course will consist of grammar and formatting techniques, with a
focus on interactive activities and exercises to give learners the opportunity
to practice their business writing skills and receive constructive feedback.
All learners must be proficient in the subjects covered in the
Business Writing Skills program.
- Understand the importance of organizing the flow of information when writing
- Learn how to tailor documents and emails to suit the audience for maximum impact
- Communicate messages concisely and effectively; first time
- Apply rules for organizing content in a clear and concise manner
- Know how to keep information simple and concise
- Practice proofreading skills - polishing your work
- Learn how to write creatively and effectively
- Explore the techniques on how to complete complex writing assignments
- Apply advanced structuring techniques which gain a desirable response
- Know how to identify reader’s needs and present information that will keep their interest
Day One
Introduction to business
writing
·
Grammar
used in professional business writing
·
The
documentation triangle
·
The
four stages of writing
·
The
art of good writing
Professional Language
·
The
difference between U.S. and U.K. language
·
Using
simple English vocabulary for clarity
·
Removing
unnecessary words and phrases
·
Using
sentences and paragraphs
·
Punctuating
appropriately
·
Reviewing
vague messages and making them more specific
·
Writing
a negative message in a positive manner
Building the main body
·
Making
the main purpose clear
·
Writing
concise openings and pro-active endings
·
Logic
and sequence and how to apply it to all messages
·
Correcting
poorly written messages
Advanced techniques for
effective writing
·
Defining
effective writing
·
Elements
of written communication
·
The
6 C’s of effective writing
Logical sequencing
·
Structuring
ideas
·
Organizing
the introduction, body and ending
·
Refining
the flow from the top down
·
Drawing
impeccable conclusions
·
Effectively
summarizing ideas
Writing style
·
Adding
that personal touch to your business writing
·
Using
simple and specific language to avoid confusion
·
The
use of positive language
·
The
use of visual aids to support text
Day Two
Writing focused
paragraphs
·
What
a paragraph should contain and how to order paragraphs?
·
How
to use linking words and phrases in sentences and paragraphs?
·
Active
and passive voice and parallelism
·
How
to employ various patterns of organizing information?
Prepare readers to
understand, remember and act
·
Understanding
your audience
·
Setting
a purpose for your writing
·
Building
your key message
·
Using
meaningful, informative subject line
·
Opening
with the context
·
Writing
a clear statement of the contents
·
In
the introduction, state actions to be performed and critical information
·
Write
a conclusion if it will help you achieve your objectives
·
Include
feedback loops to ensure that your message is successful
·
Organizing
paragraphs effectively
Writing special
documents explicitly
·
Write
clear descriptions of problems and issues
·
Write
direct, unambiguous requests
·
Write
clear procedures
Managing audience’s
expectations
·
Building
rapport with your audience
·
Managing
expectations – responding to bad news
·
Managing
expectations – saying ‘no’
Developing advanced
proficiency
·
The
golden rules for successful writing
·
Writing
documents that are inspiring and persuading
·
Keeping
the reader interested
Day Three
E-mails
·
Appropriate
use of e-mails (when to make a telephone call instead)
·
Common
problems associated with e-mails
·
Writing
skills for drafting e-mails
·
Attaching
files to messages
·
E-mail
‘accessories’
·
E-mail
security policies
Rewriting messages
·
Rewrite
a poorly written message
·
Respond
to written complaints
·
Drafting
the perfect responses to difficult requests
·
Cross-cultural
communication on email/chat
Proofreading your work
·
Recognizing
clichés and jargon
·
Rules
when writing business correspondence
·
Maintaining
an impersonal style
·
Avoiding
repetitions
The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited. Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:
- Group discussion
- Individual and syndicate activities
- Individual and group tasks
- Case studies
- Role plays
- Audio and video evaluation
- Action planning
- Experiential learning games
- Presentations
- Assessments
Would you like to start a project with us?
Fill your information we will get back to you as soon as possible