Advanced Business Writing Skills

  • Overview
  • Objectives
  • Course Content
  • Methodology

Discover proven techniques to simplify your message, adapt to and connect with various audiences, structure emails and letters, edit your draft, strengthen your style and captivate your target readers.

With so much business communication happening through writing – from emails to reports to instant messaging – good business writing has become a core skill for senior professionals. In this advanced course, learners will focus on increasing familiarity with more sophisticated writing formats and tasks. The course will consist of grammar and formatting techniques, with a focus on interactive activities and exercises to give learners the opportunity to practice their business writing skills and receive constructive feedback.

All learners must be proficient in the subjects covered in the Business Writing Skills program.

 

  • Understand the importance of organizing the flow of information when writing
  • Learn how to tailor documents and emails to suit the audience for maximum impact
  • Communicate messages concisely and effectively; first time
  • Apply rules for organizing content in a clear and concise manner
  • Know how to keep information simple and concise
  • Practice proofreading skills - polishing your work
  • Learn how to write creatively and effectively
  • Explore the techniques on how to complete complex writing assignments
  • Apply advanced structuring techniques which gain a desirable response
  • Know how to identify reader’s needs and present information that will keep their interest

Below is an example of the course content. The content can be ‘tailored’ to meet the exact requirements of the client.

 

Day One

Introduction to business writing

·         Grammar used in professional business writing

·         The documentation triangle

·         The four stages of writing

·         The art of good writing

Professional Language

·         The difference between U.S. and U.K. language

·         Using simple English vocabulary for clarity

·         Removing unnecessary words and phrases

·         Using sentences and paragraphs

·         Punctuating appropriately

·         Reviewing vague messages and making them more specific

·         Writing a negative message in a positive manner

Building the main body

·         Making the main purpose clear

·         Writing concise openings and pro-active endings

·         Logic and sequence and how to apply it to all messages

·         Correcting poorly written messages

Advanced techniques for effective writing

·         Defining effective writing

·         Elements of written communication

·         The 6 C’s of effective writing

Logical sequencing

·         Structuring ideas

·         Organizing the introduction, body and ending

·         Refining the flow from the top down

·         Drawing impeccable conclusions

·         Effectively summarizing ideas

Writing style

·         Adding that personal touch to your business writing

·         Using simple and specific language to avoid confusion

·         The use of positive language

·         The use of visual aids to support text

 

Day Two

Writing focused paragraphs

·         What a paragraph should contain and how to order paragraphs?

·         How to use linking words and phrases in sentences and paragraphs?

·         Active and passive voice and parallelism

·         How to employ various patterns of organizing information?

Prepare readers to understand, remember and act 

·         Understanding your audience

·         Setting a purpose for your writing

·         Building your key message

·         Using meaningful, informative subject line 

·         Opening with the context 

·         Writing a clear statement of the contents 

·         In the introduction, state actions to be performed and critical information 

·         Write a conclusion if it will help you achieve your objectives 

·         Include feedback loops to ensure that your message is successful 

·         Organizing paragraphs effectively

Writing special documents explicitly 

·         Write clear descriptions of problems and issues 

·         Write direct, unambiguous requests 

·         Write clear procedures

Managing audience’s expectations

·         Building rapport with your audience

·         Managing expectations – responding to bad news

·         Managing expectations – saying ‘no’

Developing advanced proficiency

·         The golden rules for successful writing

·         Writing documents that are inspiring and persuading

·         Keeping the reader interested

 

Day Three

E-mails

·         Appropriate use of e-mails (when to make a telephone call instead)

·         Common problems associated with e-mails

·         Writing skills for drafting e-mails

·         Attaching files to messages

·         E-mail ‘accessories’

·         E-mail security policies

Rewriting messages

·         Rewrite a poorly written message

·         Respond to written complaints

·         Drafting the perfect responses to difficult requests

·         Cross-cultural communication on email/chat

Proofreading your work

·         Recognizing clichés and jargon

·         Rules when writing business correspondence

·         Maintaining an impersonal style

·         Avoiding repetitions

 

 

The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly language and cultural differences. It is through active participation that the adoption and application of theory is expedited. Our training team pays careful attention to planning and designing effective instructional methods essential for the transfer of knowledge. It is the creative skill of our management trainers and consultants that reveal untapped skills of the delegates through:

  • Group discussion
  • Individual and syndicate activities
  • Individual and group tasks
  • Case studies
  • Role plays
  • Audio and video evaluation
  • Action planning
  • Experiential learning games
  • Presentations
  • Assessments

 

 

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